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HiQual - UK Business and Administration Management

Level 2 Award in Sales and Marketing

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Overview

This award program provides learners with foundational knowledge and practical skills in sales and marketing. It emphasizes customer understanding, communication, branding, and digital marketing basics. Participants will gain the competence to support sales activities, contribute to marketing campaigns, and build strong customer relationships. The program is designed for individuals beginning their career in sales and marketing or those seeking to formalize their skills with a recognized qualification.

Qualification Awarding Body

HiQual- UK

​​​Mode of Study

Online

​​​Mode of Exam

Online

Duration

Qualification Time: 240 Hours

Training Schedule

The training schedule will be set according to your available times: one-to-one. No need to wait for a fixed schedule.

Exam Pattern

• Assessment Type: Written exam + case study
• Format: MCQs, short answers, and applied case study
• Total Questions: 50 theory + 1 case study
• Passing Score: 70%
• Duration: 90 minutes (written) + 2 weeks (case study submission)
• Certification: Level 2 Award in Sales and Marketing

Study Units

• Introduction to Sales and Marketing Principles Reviews the role of sales and marketing in business growth and customer engagement.
• Understanding Customer Needs and Behavior Explains customer motivations, buying behavior, and the importance of customer focus.
• Effective Communication in Sales Covers verbal, non‑verbal, and digital communication techniques for successful selling.
• Building and Maintaining Customer Relationships Focuses on customer service, loyalty programs, and long‑term relationship management.
• Market Research and Analysis Introduces basic research methods, competitor analysis, and identifying market opportunities.
• Developing a Marketing Plan Explains the steps in creating a simple marketing plan aligned with business objectives.
• Introduction to Branding and Positioning Reviews brand identity, positioning strategies, and the role of branding in sales.
• Digital Marketing Basics Covers social media, email marketing, and online advertising fundamentals.
• Sales Strategies and Techniques Introduces prospecting, closing techniques, and handling customer objections.
• Measuring Sales and Marketing Success Explains KPIs, sales targets, and evaluating the effectiveness of marketing campaigns.

Learning Outcomes

• Builds foundational knowledge of sales and marketing principles
• Enhances communication and customer relationship skills
• Strengthens ability to contribute to marketing plans and campaigns
• Provides tools for digital marketing and sales performance measurement
• Offers recognized certification to support career progression in sales and marketing

Who Should Enrol?

• Entry‑level sales and marketing staff
• Business students progressing from Level 1 qualifications
• Entrepreneurs and small business owners promoting their products or services
• Customer service staff transitioning into sales roles
• Individuals preparing for higher‑level sales and marketing qualifications

​Certification

Successful candidates receive a certificate from the HiQual - UK.

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