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HiQual - UK Business and Administration Management

Digital Marketing Manager

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Overview

This professional program equips learners with advanced knowledge and applied skills in digital marketing management. It emphasizes strategic planning, campaign execution, analytics, and leadership in digital environments. Participants will gain the expertise to design and manage integrated digital marketing strategies, optimize online presence, and lead marketing teams, preparing them for senior roles in digital marketing and brand management.

Qualification Awarding Body

HiQual- UK

​​​Mode of Study

Online

​​​Mode of Exam

Online

Duration

Qualification Time: 400 Hours

Training Schedule

The training schedule will be set according to your available times: one-to-one. No need to wait for a fixed schedule.

Exam Pattern

• Assessment Type: Written exam + project submission + presentation
• Format: MCQs, short answers, applied case study, and capstone project
• Total Questions: 80 theory + 1 case study + 1 project
• Passing Score: 70%
• Duration: 3 hours (written) + 4 weeks (project submission)
• Certification: Digital Marketing Manager Certificate

Study Units

• Digital Marketing Fundamentals Reviews the principles of digital marketing, online consumer behavior, and digital ecosystems.
• Search Engine Optimization (SEO) and Search Engine Marketing (SEM) Covers keyword research, on‑page/off‑page SEO, paid search campaigns, and performance tracking.
• Content Marketing and Strategy Explains content planning, storytelling, blogging, and video marketing for brand engagement.
• Social Media Marketing and Management Reviews platform strategies, community management, influencer marketing, and paid social campaigns.
• Email and Mobile Marketing Introduces email automation, personalization, SMS campaigns, and mobile app marketing.
• Web Analytics and Performance Measurement Covers Google Analytics, KPIs, dashboards, and ROI measurement for digital campaigns.
• Digital Advertising and Media Planning Explains programmatic advertising, display ads, retargeting, and media buying strategies.
• E‑Commerce and Online Sales Strategies Reviews e‑commerce platforms, conversion optimization, and customer journey mapping.
• Leadership and Team Management in Digital Marketing Focuses on managing digital teams, cross‑functional collaboration, and project leadership.
• Capstone Project in Digital Marketing Management Learners design and present a comprehensive digital marketing campaign for a real or simulated business.

Learning Outcomes

• Builds advanced expertise in digital marketing strategy and execution
• Enhances ability to manage SEO, SEM, social media, and content campaigns
• Strengthens leadership and team management skills in digital environments
• Provides tools for analytics, performance measurement, and ROI optimization
• Offers recognized certification to support career progression into senior digital marketing roles

Who Should Enrol?

• Marketing professionals advancing into digital leadership roles
• Business managers seeking to strengthen digital marketing expertise
• Entrepreneurs and small business owners managing online presence
• Professionals progressing from Level 3 or 4 marketing programs
• Individuals preparing for senior roles in digital marketing and brand management

​Certification

Successful candidates receive a certificate from the HiQual - UK.

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